Businesses before finalizing their brand identity they conduct color psychology first. As, color psychology helps companies in selecting significant and most appropriate colors for their original logo designs. Branding being the crucial factor, companies do in-depth research and analysis so that they can build their brand positioning and perception in consumer’s mind.
Human minds react in similar way to specific colors as each color has different impact on our moods, feelings, emotions and attitudes. For example red color is use for anger, excitement, energy and love. Likewise yellow is affiliated with excitement and hunger. Blue color has positive vibes as it emit the sense of security, honesty, calmness, integrity and trust.
Blue is preferred choice of social media websites for their professional logo design and their website logo design gives feelings of trustworthiness, strength and dependability to their users. Various researches on logo designs have shown that the use of blue color improve the flow of communication that is the most significant element of social media sites.
The following social networking websites have created their website design logo in blue color for better visuals and enhanced identity:
Facebook is the most popular social media site launched before a decade. Facebook provide a platform for people to connect to their friends and family across the globe. Facebook professional logo design depicts its most valuable point that helps in winning trust and integrity of millions of users to use this platform and become their personal choice. As Facebook was the first social media who gives users opportunity to share their personal photographs, videos and chats with their beloved ones. The blue color in their professional logo design is the best fitted aspect of their logo design that serves their core purpose that is trust.
Twitter is the second most preferred social media site also having blue color in their website logo design. Twitter also permits users to share updates or tweets instantly. Being social networking platform it demands high trust and dependability factors. The blue color in Twitter professional logo design gives sense of security and builds confidence of users in using its reliable platform for their personal communication. Logo design represent who you are and what you offer therefore build it strong by using right color.
Another most popular professional platform is LinkedIn. Its website logo design is also comprised of blue color. It was established in the year 2002 and serves millions of professional around the world of all occupations can connect and interact for their mutual benefit. Professional logo design of LinkedIn is the symbol of trust among professionals related to different industries and the blue color symbolizes the trust that they behold about the social media website. Its logo design exhibits professionalism and reliability to users. Blue color also demonstrates quality in its services.
Instagram logo design changed its color from black to blue. The business objectives also support the use of blue color as they wanted to beat their competitors and wanted to increase their market share. Instagram has included blue color in its professional logo design just to give pleasing effect on its users. It is a photo sharing social media site and the use of blue in their website logo design gives intellectual sense of credibility and trust.
You can see a new trend in logo designing as more and more brands, social media sites and FMCGs are including blue color in their logos like Unilever, Moz, Samsung, HP, WordPress, General Electric and others. Blue being the most favorite color of both males and females is taking the place on internet. Trust, security, dependability, reliability and others are just few things to mention.
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